Flora Mythica

“Myth is the hidden part of every story, the buried part, the region that is still unexplored because there are as yet no words to enable us to get there. Myth is nourished by silence as well as by words.”
Italo Calvino

2015 has been a big year for Aesop Media but chief among the projects we’ve taken on has to be the year-long collaboration with floral artist – Marco Appelfeller. Every weekend for the past 12 months we worked hard to bring together the elements needed to create magical, epic scenes from Myth and Fairytales depicted in Floral Art, to be published by the Belgian publishing house Stichting-Kunstboek, reknowned for their, high end art and photography books.

The publishers required us to make and photograph at least 60 different floral art pieces with behind the scenes photos and information as well so every week we would  have to organise the creation of at least 2 (often 3 or 4) floral art pieces to make the deadline. We researched Greek Myths, Shakespeare, Brothers Grimm, Hans Christian Anderson and more for stories that we felt could be depicted by floral art in a way that people would respond to in a reminiscent way.

We wanted the Floral pieces to be actively part of the scenes rather than just decorations and we wanted the scenes to come alive with action and emotion as well. We spent days in op shops, flower suppliers, gardens and other places to find the materials, we approached friends and family (and many bewildered strangers) to pose as models for us. We scoured the countryside for suitable locations but we also had fun doing it.

It is not often we get to create from scratch. To build on nothing more than a dream and a reminiscent vision of our childhood. To be able to indulge our purely creative instincts while meeting new and interesting people was a pleasure we hope to continue some day!

Merlin is a zoologist


“Good art is art that allows you to enter it from a variety of angles and to emerge with a variety of views.”
– Mary Schmich

One of the aspects of this job that I’ve come to really value is the variety of new people I get to meet. Every assignment is different in some way, often because each situation or product has a distinct purpose, but ultimately it is the diverse personalities behind each task that make it enriching. Just in the first two weeks of this month, we’ve had the good fortune to work with an engineer from Germany, a graphic designer, a florist, a Canadian university student, a restaurant owner, a caravan salesman…. and today a zoologist who specialises in researching quolls.

We weren’t doing an assignment for him however. He was doing us a favour. We needed a male with long hair and beard, a male with character, a male who looked like he wouldn’t be out of place wearing a cloak and holding a staff. We needed a Merlin. Enter Scott. Contact had been made whilst participating in a student mentoring program at one of the local high schools and after explaining the project to him, he willingly agreed to be a model. And we couldn’t have chosen a more fitting person. He made the photos come alive. Just looking at the shots on the viewer on the camera, we already knew the pictures were going to be remarkable.

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